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Category: Google

Google Remarketing Ads – 101

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. Google Remarketing is a great way to […]

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Google Display Ads – 101

Responsive Google Display Advertising If you’re not sure what Google Display ads are, they’re those banners across your screen that show you exactly what you want to see. For example: you search for a new pair of workboots online, and then all of the ads on your phone show shoe sales for the next week. We […]

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Local Service Ads – 101

The Ultimate Guide to Google’s Local Service Ads Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them […]

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Google Search Ads – 101

What is Google Search? If I searched the words “xyz downtown L.A.” on Google, imagine the first result that came up was the search ad or text ad on the top left. This ad space occupies the first 4 results on Google. Web users are used to instant results, so they’re more likely to click […]

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Top 10 Google Ad Metrics

There are many metrics to look at to determine the success of your Google Ads campaign. Here are the top 10 that we at ADHOME specifically like to talk about on a monthly basis. Top 10 Metrics to Review Impressions Clicks CTR (Click Through Rate) Conversions CPC (Cost per Click) CPL (Cost per Lead) Conversion […]

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