Instagram Ads – Types of Use Cases
First, Consider Who You’re Targeting
Instagram and Facebook are great at targeting a very specific demographic. Because these social platforms know so much about us when we set up a profile, there’s a lot of demographic information available to marketers and business owners looking to target customers. When deciding which type of ad is best, you want to first consider who you are targeting.
Target People Who Matter The Most To Your Business
There are several types of advertisements you can use for Instagram. Your best course of action is to talk to your ADHOME Marketing Director about which option makes the best sense for your specific business objectives.
How You Can Target
Target people based in specific locations like states, provinces, cities or countries.
Narrow your audience based on information like age, gender and languages.
Reach people based on interests like apps they use, ads they click and accounts they follow.
Define your audience by activities they do on and off of Instagram and Facebook.
Run ads to customers you already know based on their email addresses or phone numbers.
Find new people who are similar to your existing customers.
Here are some types of ads you can run on Instagram
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 120 seconds long in landscape or square format.
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
You can use Collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow. Learn more here, or get started right away by creating your own ad.